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For Arizona’s Businesses

Naming a new business in Arizona

On Behalf of | Apr 18, 2024 | Business & Commercial Law

Creating a unique name should be a priority if you are considering starting a new business in the state. This critical step helps establish a distinct brand for your company and avoid unnecessary expenses or fees.

To help you navigate the business formation process, we outlined your options when naming your new organization.

Reserve a business name

If you already have a name in mind, searching it on the internet can be helpful. This way, you can see if prominent businesses use the same name. You can also check its availability through the Arizona Corporation Commission (ACC) website.

After ensuring your business name is unique in your state, you can get a name reservation through the ACC. The commission will reserve it for 120 days, during which time you should be able to submit the relevant formation documents.

Register a trade name

Another legal option you can explore is filing a trade name. You can visit the Arizona Secretary of State website to register a trade name, making it valid for five years. If you choose this option, you do not have to reserve a business name with the ACC. You can form a business entity in the state if you maintain ownership of the trade name.

Make your business stand out

A distinctive name for your firm prevents potential customers from confusing your company with other similarly named businesses. It also helps the entity avoid costly lawsuits involving infringement claims. These two options each have advantages and disadvantages. You can seek legal recommendations if you feel unsure which choice works best for your organization.